Marketing Nintendo Report

Introduction

Company Background

Nintendo, having been founded in 1889, is the oldest video-game company in the world. It began its long history at the turn of the twentieth century as a Japanese manufacturer of playing cards but from the 1970s onward it ventured into lucrative video-game industry.

Nintendo became a leader in the video game industry and arcade game developer in the ‘80s and ‘90s with its home video game consoles and popular game titles. Additionally Nintendo had success in the early hand-held gaming market with its Game and Watch line of LCD-portable games, which included portable versions of its hit arcade titles.

Nowadays, Nintendo brand have been recognize as one of the world leading Gaming and Console Company. It has step foot in many countries to expand its business including Singapore.

Nintendo Wii

Nintendo has been a major contender in the video game industry for the past several decades, and has faced the challenge of developing and maintaining competitive advantage over the years. With the introduction of the Nintendo Wii console, the company gained a stronghold as a leader in the video gaming industry.

Nintendo Wii was an extremely different console compared not only to the Game Cube but other traditional consoles as well. Released almost two years after Microsoft’s Xbox 360 and less than a year before Sony’s PlayStation 3 the Wii made its mark quickly due to its unusual motion-sensing technology. Nintendo also opened the market to more casual gamers, inviting people with no prior experience with video-games with titles focusing on personal fitness as well as more child oriented titles.

In addition, online-services play a much bigger part with the console through downloadable titles from the Wii Store. New titles are released through WiiWare and old games from Nintendo’s older systems are available through download on Virtual Console, with fully backwards-able system that compatible with Game Cube’s games.

Nintendo...