Business Plan for International Wedding Planning Company

International Honey Weddings启美国际蜜月旅游 | June 6

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Business Plan by: Natasha Kanji and Haoyong QinHMD 454: Strategic ManagementDr. Robert Woods | |

Table of Contents

1.0 Executive Summary 2

2.1 Vision 3

2.2 Mission Statement 3

2.3 Keys to Success 3

2.0 Company Summary 5

3.4 Company Ownership 5

3.5 Company Location and Facilities 5

3.0 Products and Services 6

4.6 Product and Service Description 6

3.1.1. USA to China Travel Options 6

3.1.2. China to USA Travel Options 10

3.2 Competitive Comparison 13

3.3 Sales Literature 14

3.4 Technology 15

4.0 Market Analysis Summary 16

4.1 Market Segmentation 17

4.2 Target Market Segment Strategy 18

4.2.1 Market Needs 18

4.2.2 Market Trends 18

4.2.3. Market Growth 19

4.3 Industry Analysis 19

5.0 Strategy and Implementation Summary 21

5.1 Value Proposition 21

5.2 Marketing Strategy 21

5.2.1 Price Strategy 22

5.2.2 Promotion Strategy 22

5.3 Sales Strategy 23

5.3.1 Sales Forecast 24

6.0 Web Plan Summary 26

7.0 Financial Plan 29

8.0 Summary 30

1.0 Executive Summary

International Honey Weddings (IHW, 启美国际蜜月旅游) is formed to provide a once in a lifetime wedding and honeymoon experience for new couples from China and the US. IHW will begin operations in January 2015 and combine travelling abroad, weddings, and honeymoons together, providing an amazing and unforgettable marriage experience for customers. A great opportunity for IHW exists because of the already existing international tourism in China and America, and also because the national tourism industry is growing at 4%. In addition, the professional agency for international wedding is rare. Virtually all of the companies that currently provide international weddings are just traditional travel agencies and that appeal to middle-class clients. IHW is poised to take advantage of this growth and lack of...