Ifas for Ge Aviation

INTERNAL FACTOR ANALYSIS SUMMARY (IFAS)

| FACTORS | WEIGHT | RATING | WGTDSCORE | COMMENTS |

| STRENGHTS | | | | |

S1 | Manufacturing Leader | 0.15 | 4 | 0.6 | GE Aviation is a leader in innovation. They are constantly improving its aircraft component and parts. Currently they are ramping up its engine production using metal additive manufacturing. Using the additive manufacturing process to make components as it is stronger, cheaper and lighter. This is the next generation of aircraft engines. |

S2 | Financial Investment | 0.05 | 3 | 0.15 | Financial resources have allowed them to grow in the area of research will allow them to create new technologies and innovative ideas. |

S3 | Marketing Ideas | 0.10 | 3 | 0.3 | GE Aviation marketing became the torchbearer for “commercial innovation.” With GE vast history as a technology innovator, its innovation expanded to include ideas grounded in customer needs and market trends. Marketers took their place alongside technologists and had a voice earlier in the process, to ensure that GE’s offerings were differentiated and aimed at the right customer segments. |

S4 | Buying power for the future. | 0.05 | 4 | 0.2 | GE Aviation expertise in engines will prove critical for developing economics in years ahead. The innovation of a solar activated plane might eliminate the use of fuels. This application of solar energy conversion technology is likely to become more mainstream in the future in an effort to reduce fuel costs to an extent. |

S5 | Stay relevant with research and development | 0.15 | 5 | 0.75 | Aviation backlog increase 24% to 99 billion at the end of 2011, largely due to years of R&D investment, which reflected a strong pipeline fueled. In addition the ongoing process improvement program involve 40 big processes throughout the company has realized $800 million of margin improvement in 2012. |

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| WEAKNESSES | | | | |

W1 | Ongoing legal proceedings | 0.10 | 4 | 0.4 |...