Advertising and Sales Promotion Management

(Group Project Report)

Submitted to Prof. Abhishek Ms. Nidhi Mathen

in partial fulfilment for requirements of the course

Advertising and Sales Promotion Management

By

Group 4

Agalya V D. Chandrashekhar Logeshwaran K.C. Pradosh Kumar Sahoo Siddhartha Roy Shubhra Ghosh Sravani Babu Stephan Gerking

04th December 2013

Indian Institute of Management, Ahmedabad

Contents

About Naukri.com ......................................................................................................................................... 4 Strengths of Naukri.com ............................................................................................................................... 4 Current positioning of Naukri ....................................................................................................................... 4 The Objective- Repositioning ........................................................................................................................ 5 Competitor Analysis ...................................................................................................................................... 6 Monster.com............................................................................................................................................. 6 Strengths & Weakness .......................................................................................................................... 6 Launch Campaign: Right Jobs. Right Candidates .................................................................................. 6 Second Campaign: Whats the point of Choices, if they do not work for you? ..................................... 7 Wake Up to Find Better with monster.com – Campaign of Monster ................................................... 7 360 Degree Campaigning ...................................................................................................................... 8 Future Direction...