Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Us Ice Cream Market

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the US Ice Cream Market

Understanding Consumer Trends and Drivers of Behavior in the US Ice Cream Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes. Key Findings Consumers are indulging in Ice Cream for Fun & Enjoyment in their personal space and time The US is the most attractive Ice Cream market in the world in terms of volume consumption Women marginally over-consume Ice Cream compared to US men Older Consumers enjoy the highest number of Ice Cream occasions US consumers seek good value products; however, they can be persuaded to trade up for added indulgence Synopsis Understanding Consumer Trends and Drivers of Behavior in the US Ice Cream market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate. Get access to: Key consumer demographic groups driving consumption within the US market. The figures showcase the number of times consumers of specific ages and gender consume Ice Cream, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall) Market value and volumes over 20082018 for the US and nine other countries to give a global context The degree of influence that...