Motorola's Global Strategy

Motorola’s Global Strategy

1. What are the components of Motorola’s international strategy?

The components of Motorola’s international strategy are where they conduct business, how they allocate resources and what they do exceptionally well. Motorola’s scope of operation can be defined as a worldwide operation. They now control much of the market share for their products and generate over 56% of its revenues abroad. In terms of Motorola’s resource deployment strategy, they boosted their budget for research and development and employee training worldwide. Finally, Motorola’s distinctive competence clearly revolves around their commitment to quality. It is the Six Sigma quality, a perfection rate of 99.9997%.

2. Describe how Motorola might have arrived at its current strategy as a result of a SWOT analysis.

Motorola started to consider the threats or opportunity for the organization. As the Japanese firms began to flood the U.S. market, they identified them as a threat. When they decided to fight back and regain the firm’s lost market position it also became an opportunity in the world market place. Then, they take to the account the realities of their operations strengths and weaknesses. They created broad-based goals that essentially committed the firm to lowering costs and improving quality. Managers were sent to mission worldwide to learn how to compete better. At the same time, they boosted their budget for research and development and for employee training worldwide.

3. Discuss Motorola’s primary business strategy.

Motorola placed their new commitment to quality at the forefront of everything they did. . Motorola set a goal of "six sigma" for all of its manufacturing operations. Six Sigma is a set of techniques and tools for process improvement. It seeks to improve the quality of process outputs by identifying and removing the causes of defects or error and minimizing variability in manufacturing and business processes. Each Six Sigma...