Strategic Analysis of Kraft Foods Group

Strategic Analysis of Kraft Foods Group

MGT 599

Session Long Project Four

Trident University

Executive Summary

Kraft Foods Group, Inc. operates as a consumer packaged food and beverage company in North America and worldwide. It operates through Beverages, Cheese, Refrigerated Meals, Meals & Desserts, Enhancers & Snack Nuts, Canada, and Other Businesses segments. It is one of the largest branded food and beverage companies in the United States. It is the second largest worldwide just behind Nestle. The company is split into two operating divisions, Kraft Foods North America and Kraft Foods International. All the brands and products sold by Kraft today were largely brought together by Philip Morris, which is a merger of Kraft, Inc., General Mills, and Nabisco. 16.1% of the shares are public, while Morris retained the remaining shares (Kraft Foods Inc., 2012). This report will review the strategic management process of Kraft’s Food Group and provide an in depth analysis of its strategic choices. The basis of this report will include a summary of the alignment of organizations choices and objectives. We will examine and review both objectives and goals in order to compare them against the strategic choices made. This report will also determine how well the strategic choices are aligned with the organizations goals. Kraft must continue to focus on surging and expanding itself in the growing market. By surging in several areas of the untapped healthy eating market will overall help improve brand awareness and build a bigger customer base.

Strategic Analysis of Kraft Foods Group

Introduction

This business report aims to discuss strengths, weaknesses, opportunities, and threats that will be integrated with the Kraft strategy. By understanding the SWOT analysis it will help identify specific actions or “strategic choices” the company is taking towards these four components. It will also determine if it is in line with Kraft Foods’ generic...