Internet Technology

Assignment 4: Internet Technology, Marketing, and Security

Strayer University

Contemporary Business

BUS508

Dr. Sersland

November 26, 2013

Internet Technology, Marketing, and Security

Introduction

This paper is to evaluate the various reasons that Social Media Marketing has become exceedingly popular among businesses. Social Media has changed the way people connect, discover, and share information. Social media is the technology that connects people—whether it’s to share content or just to chat. Social networks, like Facebook, Twitter, LinkedIn, and Pinterest are the places where social interactions happen (discovering & sharing).

Social media marketing is the way to use that technology to build relationships, drive repeat business and attract new customers through friends sharing with friends. That’s because social media marketing is really just word-of-mouth powered by technology. Some of the main ways you can use social media to have a big impact on your business:

• Spread the Word. Show customers and prospects who you are and what you can do for them.

• Drive Sales. Give customers offers that are so good they’ll share them with their friends.

• Provide Great Customer Service. Listen and respond to what your customers are saying about you and to you.

• Keeps your customers coming back. Build deeper relationships so customers will get to know, like, and trust you more. Because social media is all about discovering and sharing stuff, every interaction you have through social media has the potential to reach many new people ("Social Media Marketing," n.d.).

Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes

Social media presents great marketing opportunities for businesses of all sizes. Businesses need techniques to assist them in getting specific audiences on the internet. Social media advertising is indeed famous that a majority of new enterprises, or even a lot of existing types,...