Colgate-Palmolive Case Analysis

Colgate-Palmolive Company: The Precision Toothbrush

Colgate-Palmolive Company: The Precision Toothbrush

Executive Summary

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Current Situation:

Need to try to do something with the competitors and the markets (niche, super-premium or mainstream)

Key Issue:

Colgate-Palmolive is releasing a new toothbrush, the Precision. In order to meet consumer demand, they need to introduce the toothbrush as a niche, super-premium or a mainstream product. Colgate-Palmolive can establish itself as the definitive oral health care company, depending on how the Precision is introduced into the market.

SWOT Analysis:

It is imperative for Colgate-Palmolive Company to formulate an effect SWOT analysis in order to gauge the correct market to launch their product and to speculate future trends including the existence of competition. Below is an illustration of a SWOT analysis in order to help Colgate-Palmolive devise an effective framework for overall success.

Strengths * 43% of global toothpaste market and 16% of global toothbrush market * Number one retailer of toothbrush products in the U.S. * Years of experience * Consumers will try new brands and/or products * 77% of testers determined Precision was more effective than current toothbrush * Baby boomers are more concerned with the health of their gums and will spend money for a premium product * Triple action removes 100% more plaque at gum line and between than competitors * Infrared technology can be used in advertising as an educational tool | Weaknesses * |

Opportunities * | Threats * |

Alternate Recommendations:

NOT TAKE ANY ACTION | |

FORM A MERGER | |

EMPLOYEE EXPERIENCE | |

Recommended Alternative | Recommended Marketing Strategy |

| Price Product Promotion Place |