An Example of Marketing Presentation

Table of contents

1. Project management 3

1.1 Report of American Airlines 3

2. Why do projects fail? 4

3. Challenges of project management 6

Project management:

Project management is the discipline of planning, organizing and managing resources to bring out the successful completion of specific goals and objectives.

Report of American Airlines

Early in 1994, American Airlines settled their lawsuit with Budget Rent-A-Car, Marriott Corp. and Hilton Hotels after the $165 million CONFIRM car rental and hotel reservation system project collapsed into chaos.

This project failed because there were too many cooks and the soup spoiled. Executive management not only supported the project, they were active project managers. Of course, for a project this size to fail, it must have had many flaws. Other major causes included an incomplete statement of requirements, lack of user involvement, and constant changing of requirements and specifications.

After doing so much….Why do Projects Fail?

A failure is defined as any software project with severe cost or schedule overruns, quality problems, or that suffers outright cancellation. If there is anything notable about the nature of project failures it’s that many problems are documented for years, but somehow they keep cropping up. This is tragic, not just because of the loss itself, but because of the causes of project failure.

1. Lack of clear links between the project and the organization’s key strategic priorities, including agreed measures of success.

▪ Have we defined the significant achievement factors for the project?

▪ Have the firm agreed with suppliers and key stakeholders?

▪ Do we have a clear project plan that covers the full period of the planned delivery and all business change required, and indicates the means of benefits realization?

2. Lack of clear senior...