Submitted by: Submitted by camz1492
Views: 101
Words: 1105
Pages: 5
Category: Business and Industry
Date Submitted: 08/07/2014 06:55 PM
* SWOT Analysis: Social Media
* Strengths:
* Large market reach or penetration
* Easy to set up
* Very useful if you are setting up a digital engagement strategy (to new people, young people)
* active community members who are willing to become institute representatives
* build a conversation and converse with others and build close networking bonds
* quick information exchange
* Direct contact with audience (almost like face-to-face)
* Lets you follow and connect with people/groups that interest you – but are not necessarily your friends (as with Facebook). Authors, celebrities, co-workers, colleges, organizations, whatever
* Cost-effective in the sense most of the platforms are free. They just demand time
* Human factor: Your “brand” becomes more HUMAN
* Media exposure
* Twitter is in a strong market position in micro-messaging. Facebook is the only real competitor here – and they attract users for different reasons.
* Build strong, long term relationships through online social networking, at a faster pace than just relying on traditional face-to-face networking
* Gets tons of publicity.
* Is a thing on its own (almost no competition in microblogging)
* It is simple but powerful
* It is 100% social in an all-social web
* It is free
* Has developers creating hundreds of applications around its API.
* It’s definitely not evil (yet)
* Businesses, Organizations, Companies like it a lot
* It is real-time
* It is searchable
* It is totally RSS-enabled
* It is the ultimate link discovering and sharing tool
* Tweets show link attachments (may need to be shortened)
* Some post-secondary institutes use it openly (not blocked on intranets)
* Weaknesses:
* Tough to train or convince management team/group members on social media principles
* A lot of “Why Bother” from most mainstream (i.e. Facebook users) people
* Needs more horsepower. It is...