Marketing

1 Raylene Roberta Ogle COM3706 Portfolio 36187380 22 April 2014

COM3706 PORTFOLIO

COMMUNICATION RESEARCH

Raylene Roberta Kleinhans Student Number: 36187380

2 Raylene Roberta Ogle COM3706 Portfolio 36187380 22 April 2014

DECLARATION

I, Raylene Roberta Ogle the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of reference techniques.

I have read and understood Tutorial Letter CMNALLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism.

Your name Your student number Date A witness’ name

Raylene Roberta Ogle 36187380 22 April 2014 Nadine Green

3 Raylene Roberta Ogle COM3706 Portfolio 36187380 22 April 2014

TASK 5.10

CONTENT ANALYSIS OF CREATIVE CONCEPTS

4-29

DECLARATION

2

PAGE 1 MAIN RESEARCH ISSUE 2 RESEARCH CRITERIA 3 THE EXTENT OF THE RESEARCH ISSUE 4 POPULATION 5 ASSUMPTIONS AND SUB-ISSUES 6 GOAL AND OBJECTIVES 7 RESEARCH QUESTIONS 8 THEORETICAL APPROACH 9 RESEARCH DESIGN 10 DATA-COLLECTION METHODS AND TECHNIQUES 11 DATA ANALYSIS 12 FINDINGS 13 CONCLUSIONS 14 SELF-ASSESSMENT AND SELF-REFELECTION 4 4 4 5 5 6 6 6-10 11 11-16 16 16-19 19-20 20

SOURCES CONSULTED ADDENDUM 1-8

21 22-29

4 Raylene Roberta Ogle COM3706 Portfolio 36187380 22 April 2014

1 MAIN ISSUE

A qualitative and quantitative evaluation to explore and describe the characteristics of nine creative concepts from eight different advertisements selected from two commercial magazines; namely The Gardener and the SA Forestry, August 2013 editions, by means of a crosssectional content analysis.

2 RESEARCH CRITERIA

The research conducted by the researcher is a qualitative, cross-sectional, descriptive content analysis of selected advertisements from two different magazines published in August 2013 using the different creative concepts as main emphasis.

It is researchable due to the fact that data can...