Jsb Market Research: Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Italian Prepared Meals Food Market

JSB Market Research: Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Italian Prepared Meals Food Market

On 16th August 2014

Summary Understanding Consumer Trends and Drivers of Behavior in the Italian Prepared Meals Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer

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Key Findings • Better Value for Money will continue to influence product choice in Prepared Meals, in regards to both lower cost and trading-up • Hectic lives leading to time-scarcity will continue to be the key motivator of Prepared Meals consumption in Italy • Consumption of Prepared Meals among Italian consumers is driven by the pursuit for individualism • High quality Prepared Meals which offer new taste and flavor ranges will become increasing popular in Italy

Synopsis Understanding Consumer Trends and Drivers of Behavior in the Italian Prepared Meals Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate. Get access to: • Key consumer demographic groups driving consumption within the Italian market. The figures showcase the number of times consumers of specific ages and gender consume Prepared Meals, as well as identifying whether these demographic groups...