Cisco

Introduction:

Do you want to work in the one of the world’s leading suppliers of a wide range of products, solutions and services in the field of energy? Or do you want to work in a healthcare sector that stands for innovative products and complete solutions as well as service and consulting in the healthcare industry? Well, in spite of those two, we are also one of the world’s leading suppliers of innovative and eco-friendly products and solutions for industrial customers and we also provide sustainable technologies for metropolitan centers and urban infrastructures worldwide. Who we are? The world calls us Siemens. From a small back building workshop in Berlin to a global firm – there are few industrial corporations that can look back on such a long history of success in the way that we look back. In our case today, we’d like to present you a Siemens as following.

Siemens is a global engineering and electronics company whose business strategy is based on differentiation by providing a comprehensive range of innovative products, solutions and services. Siemens' principal activities are in the fields of industry, energy and healthcare. It is differentiated since it is the pioneer in energy efficiency, industrial productivity, healthcare, and infrastructure solutions. It offers a wide range of innovative offerings that shared resources and capabilities. Siemens’ competitive advantage is its ability to optimize the strengths of each of its business segments and deliver integrated solutions to customers. However Siemens’ businesses were underperforming in terms of profitability and there was tension between the headquarters and the regional businesses. Furthermore a bribery scandal in 2007 harmed Siemens’ reputation and affected organizational climate and employee morale. Peter Loscher was named CEO after the scandal and was the first outsider to run the company. With this background in place the challenge for Siemens is to create an organizational structure able...