Amazon

Week 2: Project Deliverables

Submitted to: Professor Sharon Carnes

NETW505: Essentials of Telecom

Keller Graduate School of Management

Submitted: July 2014

Research on Amazon’s Benefits from E-commerce and potential growth.

On my paper, I will discuss a brief history of the company, its founders, and also how they began from scratch to now becoming one of the largest e-commerce companies in the world. Amazon.com, Inc. is one of the largest electronic commerce companies around the globe. With Seattle, Washington serving as its headquarters, the organization which started off as a bookstore offering for sale books to its global clientele has today diversified to offer a wide range of products and services including but not in any way limited to computer software, electronic goods, mobile devices, DVDs, toys, furniture and even food. Basically, the organization serves its clientele using its retail Web sites which are tailored to offer convenience and speed to shoppers.

Furthermore, I will discuss some of the benefits of e-commerce laying emphasis to Amazon and how it helped in the growth of the company. According to Fazlollahi (2002), e-commerce can be taken to be “the use of technology mediated exchanges by business for the purpose of selling goods and services over the internet.” In the recent past, the growth of e-commerce has been rather fast with more businesses becoming motivated by a wide range of reasons to embrace the platform. This also happens to be the case for Amazon. By embracing e-commerce, and most specifically business to consumer (B2C) e-commerce, Amazon has been able to access a quite a number of benefits which I will point out in my paper.

Amazon is today able to sell its products at a discount thanks to e-commerce. In this regard, the online retailer effectively reduces its costs on two main fronts. First, we have cost reductions on the marketing and advertising front and then cost reductions in terms of personnel.

I will...