Compare and Contrast

Compare and Contrast

Each of the four research methods that are used when introducing a new product, are equally important because it will help to successfully expand the Amazon market to Korea. Surveys measure a population as a whole and comes in the form of a numerical, or yes or no questionnaire. Online research refers to online investigation. Online research consists of online surveys and focus group interviews when traveling is not an option. Experiments test the product and the hypothesis regarding the outcome of the product. Finally, tracking helps the company locate the products and gives a company an idea of the most popular places that are ordering the product.

Comparison

The research methods used all have a common goal, to know the outcome of the product. Surveys and online research are quick methods to getting results of what customers think about the product and the company. Online research can use social media as a way to bring people together to talk about trends, what products they like most, and what products they like least. Surveys have the same effect, but in the end, are collected and reviewed to find a total number of the results for a better knowledge what people prefer most and least. Experiments and tracking may be different methods, but these two methods are also product related. Experiments are used for new product testing. This tactic involves a selected group of people to use the product for a specific amount of time, and get together to reveal their experiences, preferences, and if the product is a keeper. Tracking, allows researchers to locate the areas ordering the most, and the locations who are not ordering at all. This information allows the company to find out why certain locations are not ordering, and find a solution that other areas can appreciate.

Contrast

While the methods used have a comparison of knowing the outcome of the product, they are also different in their own, unique way. Surveys tend to be inexpensive,...