Strategic Planning

Subject: Management Research and Methodology

Course: PGDMS-level 7 Diploma

Submitted To: Mohammad Hannan Miah

Submitted by: Shazia Perveen

Student ID: 2595-10997

Semester: 1st

Awarding Body: Edexcel

Date Submitted: 2-08-2010

[pic]

Table of Content

Page #

1. Executive Summary 3

2. Introduction 6

2.1. Mission 8

3. Product 8

4. Services 10

4.1. Physical Environment 10

4.2. Educational Curriculum 12

5. Marketing 14

6. Management 15

7. Finance 17

Executive Summary

Introduction

First Step Day Care Nursery is a start-up organization that provides day care services to sectors F-6 and F-7 Islamabad, Pakistan. This nursery provides the child care facility to children from three months to five years of age. Our opening times are 8:30 to 5:30 pm. The care services are very safe and secure, providing the parents with an excellent place where their children can be taken care of in a pleasant atmosphere. Our aim is to provide close personal attention to each child. Therefore, enough staff will be hired to ensure each child has the proper supervision. We are planning to open this nursery in September 2010.

Product and services

We have large number of facilities at our nursery. We have a very well trained staff, a quiet sleep room, separate room for stories, study room, kitchen and dinning room, TV and game room, separate messy area, nappy changing area, separate toilet for staff and kids. We have different kitchen menu on weekly basis. We separately charge for this meal, and parents must inform the school if there is special need of their kids.

Our services include painting, sand/water play, drawing, stencils, play dough, singing and dancing, musical instruments,...