Submitted by: Submitted by joel1232
Views: 71
Words: 347
Pages: 2
Category: Business and Industry
Date Submitted: 08/21/2014 06:55 PM
TOPICS GUIDE FOR 2013
The following list may help with the choice of topic for either of the assignments.
See assignment details.
1. Health
a. Food marketing — obesity
b. Pharmaceuticals / cosmetics
c. Alcohol / tobacco / drugs
d. Healthy message marketing
e. Aids / HIV
2. Lifestyle and entertainment
a. Dining out
b. Reality TV
c. Property [home ownership / investment] / home improvements / DIY
3. Science and Technology
a. GM food / Cloning
b. Health and medicine
c. Nanotechnology / Biotechnology
d. Internet and mobile tech in marketing
e. Technology in products
f. Technology used in marketing functions (4Ps, New products, services etc )
g. Communications and Information / Transportation
4. Demographics
a. Ageing population / Silvers / Wealthy retired people
b. Marketing to a particular generation [ gen x, or y, …]
c. Women — the new lifestyle
d. Ethnic marketing
e. Marketing to any specific lifestyle group.
5. Environment and conservation
a. Industrial Pollution
b. Packaging / Waste
c. Product pollution / CFCs and global warming
d. The role and the need of goods transportation
6. Major events
a. Olympics / World cup /
b. Sports marketing / Sport and sponsorship
c. Ambush marketing
7. Terrorism
a. travel and tourism
b. trade / sanctions
8. Global economy / New economy
a. Free trade agreements
b. Oil / energy issues
c. Legislation / new laws & regulations … national / international
9. Marketing theory / academic / research
a. Marketing myths — theory v practice
b. Good and bad things about marketing
c. New paradigms in business / marketing
10. Business &...