Strategic Plan

Table of Contents

1. Executive summary

2. Introduction

3. Vision Statement

4. Mission Statement

5. Values

6. External Audit

7. SWOT analysis for APPLE Inc

8. Porter’s Five Forces Model

9. External Audit

10. Competitive Profile Matrix

11. Internal Audit

12. Internal Factors Evaluation Matrix

13. SWOT Matrix

14. The Strategic Position and Action Evaluation (SPACE) Matrix

15. BCG Matrix

16. Internal External Matrix

17. Grand Matrix

18. The Quantitative Planning Matrix (QSPM)

19. Finance/Accounting

20. Recommendation

21. References

1. Executive summary

Apple Inc. is a technology company. Which designs, produces and sells goods of the Computer, Music and Mobile-phone Industries? It is differentiated by its brand-perception and identification. Over the last couple of years, Apple has become a cult-brand, thanking its life iTunes, QuickTime and iMac lines. Apple Inc.’s short-term goals is currently increasing the sales of the just launched iPad (the most innovative web=browser in market). In the long-run, Apple aims for the top of the market, becoming the number one leader.

Apple Inc. Has incorporated numerous features that are unique and well known in the market today. We consider that there are several Apple products with several appealing features such as: iMac, iPod, iPhone and I Pad. These products represent a revolutionary era of the development of Apple, By placing such products in the market, Apple Inc. has attracted a lot of customers in one way or another. Highly advanced technology, simplicity and design and the sense of luxury are the main features integrated in these products. Moreover the comfort and convenience that these products provide are very crucial.

“Think Different”

One of the main reasons which inspired me to choose Apple Inc. is its unique, simple and luxurious image that Apple has created in the market over the years. “Think differently” which is...