Consumer Behavior

tehnologija mesa

Osnivač i izdavač: Institut za hihijenu i tehnologiju mesa, Beograd

UDK: 659.113.25:637.5 ID: 188295436

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The role of consumers’ perception and attitude in purchasing of meat and meat products*

Šarčević Danijela1, Lilić Slobodan1, Đorđević Vesna1, Milićević Dragan1, Vranić Danijela1, Lakićević Brankica1, Milijašević Milan1

S u m m a r y: The process influencing the consumer to accept certain meat product or meat is multi-dimensional. It is not always simple to establish the connection between the physiological perception and reaction of the consumer. Response of the consumer, in case of food, is not only based on sensory properties of the product and its physical status, but it is also associated with other factors, such as: previous knowledge, previous experience, as well as, consumer attitudes and believes. Consumers today are much more demanding in terms of food quality and safety, product labeling, determination of producers to implement certain standards in food production, etc. In this paper, different methods for acquiring the information on consumers’ perception and expectations which influence the purchasing and consumption of meat and meat products, are studied and discussed. Key words: consumer response, perception, attitudes, expectations, meat and meat products.

Introduction

Consumers’ perception on meat and meat products is critical issue for the meat industry because it has direct influence on profitability. Many studies have concluded that consumers’ perception is both complex, dynamic and difficult to define (Issanchou, 1996). The process influencing the consumers to accept certain meat or meat products is multi-dimensional. It is not always simple to establish the connection between the physiological perception and reaction of the consumer. Response of the consumer, in case of food, is not only based on sensory properties of the product and its physical status, but it is also associated with...