Wal-Mart Swot Analysis

Wal-Mart SWOT Analysis

Nicholus Randolph

Columbia Southern University

Sam Walton, who is the founder of Wal-Mart, set a goal for his company to maintain. The decision that he made was to have higher sale volumes while maintaining lower prices than his competition. Sam Walton’s belief was the key to becoming an industry power house in the retail business. Wal-Mart strategy has grown with nearly 3000 stores in 14 countries making them the World's largest company. Wal-Mart’s mission statement is: "to help people save money so they can live better” ("SWOT analysis of Wal mart - the World's largest Company", n.d.,). Swot analysis is simply the research that is done to identify an organizations strengths, weakness, opportunities and threat. The strengths that are associated with Wal-Mart are: Scale of operation. Wal-Mart’s scale of operation is so large that they can dictate what they want to pay for just about anything that they carry in their stores. Due to fact that they are so big and that they order so much product they get items at low prices that they can pass on to their customers. Having a variety of products is strength of Wal-Mart. Some of those products are entertainment, grocery, health and wellness, clothing and a whole lot more. When an organization can sell a large variety of products that means that they can bring many different consumers into their stores. The Cost leadership strategy that Wal-Mart embraces is selling products at the lowest possible prices, lower than their competitors and that is what puts them at the top of their game. Wal-Mart is not one dimensional they also to cater to international sales which is a strength of Wal-Mart also. Many U.S. businesses cater only to US stores, but Wal-Mart has expanded the way that they do business, they tapped into the foreign market to help their empire ("Walmart SWOT analysis 2013 | Strategic Management Insight", n.d.).

Some of the Weakness include: labor related lawsuits, high...