Capri Marketing Strategy

INTRODUCTION:

Zulfeqar Industries Limited is committed to the highest standards of quality in the entire sphere of business activity. Zulfeqar industries shall abide by all the laws prevalent in the country. Zulfeqar industries limited will also carry out its business activities in the most ethical and behavioral standards that are beyond the legal realms.

COMPANY HISTORY

Founded:

Saba Limited 1954

Wazir Ali Industries 1958

Zulfeqar Industries Limited 1980

Soap business was consolidated by the Ali family in 1954.Under the name “Saba Limited” a private limited company. After bifurcating soapery from

Sindh Oil Mills located at hali road Hyderabad. In coming years family established a Razor Blade factory and Ghee mills in the adjoining premises.

All the FOUR companies were merged in 1958 and Wazir Ali Industries Limited, a public limited company was found.

Wazir Ali Industries Limited having three composite units of Ghee, Soap and Razor Blades. Wazir Ali Industries launched “CAPRI” toilet soap in 1969, which eventually became the market leaders and best seller till 1988.

Wazir Ali Industries limited was nationalized on 03 September 1973 along with its soap operations and was given under the administrative control of Pakistan.

The process of nationalization by the government proved to be a disaster affecting Wazir Ali Industries Limited adversely.

In 1981, the soap operation were returned to the owners by ghee corporation of Pakistan were merged with Treet Corporation Limited under the name and style of Zulfeqar Industries Limited.

BACKGROUND

Zulfeqar Industries Limited is the local company competing with international Companies like P&G, Unilever, Colgate Palmolive and Reckit Benkesier reaching out to almost the entire country with more than 3 brands (Capri, Opal, Palmy) in allover country. Many of these brands have become famous skin care names and ate found in almost every home.

STATUS...