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The Walt Disney Company

Christopher Fischer

Ryan Sokol

Lizeth Zavala

Fernando Bravo

MGT 330

October 5, 2010

Kevin Maevers

The Walt Disney Company

There are many companies and businesses that have been fixtures in the modern history of the United States; to name a few, Sears, McDonalds, Macy’s, Ford Motor Works, and countless more. There may be better known places, definitely more profitable enterprises, and more politically responsible corporations, but it could be argued that no other has even come close to capturing the hearts and imaginations of people worldwide than Disney Land. Some will say that Disney Land’s success is based purely on its “Brand Power.” Nobody can doubt that Disney Land would not be one-tenth what it is without the global success of its movies and merchandizing, but still, Disney Land is a business like all the others, and needs to be run like one in order to stay open. Here is an objective view at Disney Land as a business (The Walt Disney Company). To better understand how Disney Land runs its daily operations, let’s look at some of the control mechanisms they use to solidify policies and control areas of their business.

First off, what is a control mechanism? A control mechanism can be simply defined as any system used to keep one or more variable parameters constant, or within specified bounds. A process set in place to control all things included within that process to set expectations and be able to forecast any applicable results (Control Mechanism). To show a wide example of control mechanisms in a business, the following four were chosen: The first control mechanism is Administrative Rules and Regulations. This control mechanism is very important. Without Administrative Rules and Regulations, no company could ever set standards and expectations to hold their employees to. Anyone could show up to work whenever they wanted, wear any kind of uniform they felt appropriate, a business of chaos. The second control mechanism is...