Papers 4

Jorge Gutierrez

4/28/14

MKTG 315-01

Assignment 4

WWE Health and Training

While researching for target market of the WWE, noticed that they have not dominated a certain industry that would fit perfectly with their brand image. The WWE should target the health and fitness industry by creating an online program where fans of the WWE can go sign up and for $10 dollars a month receive work out videos, lifting advice, and nutrition plans. By creating this online program WWE will not only generate more traffic to their website, but will also bring in new customers who will be looking for health and training advice from world famous professional athletes of the WWE. This service product will be do amazingly well and generate all types of revenue.

The WWE is known for having some of the most physically and aesthetically gifted athletes in the world. With famous celebrities/athletes such as The Rock, John Cena, and Hulk Hogan, this new “WWE Health and Training” online program will draw so many customers world wide giving them nutrition and workout advice to live a healthy lifestyle while achieving their dreams to one day have a body of there favorite WWE superstars.

This service product will include a number of new innovative methods to help give the WWE fans the physique they have always wanted. The online program will include a series of workout videos from famous WWE superstars teaching subscribers to the program lifting and training advice in the gym. The program will also include daily nutrition plans for subscribers each for any goal that the customer would want to achieve whether it be losing a couple of pounds or trying to gain muscles.

For the WWE to begin distribution for this new “WWE Health and Training” program, they should sell this program on their own website. By selling this program on their own website, it well drive more traffic to their site, generating more online ad revenue and profit from online subscribers. The WWE also has an app called...