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Category: Spirituality
Date Submitted: 09/18/2014 10:31 AM
Achieving Strategic Fit and Scope
Learning Objectives
Understand why achieving strategic fit is critical to a company’s overall success Describe how a company achieve strategic fit between its supply chain strategy and its competitive strategy Understand the importance of expanding the scope of strategic fit across the supply chain Describe the major obstacles that must be overcome to manage a supply chain successfully
Competitive and Supply Chain Strategies
Competitive strategy: defines the set of customer needs a firm seeks to satisfy through its products and services Carrefour >< Alfamart Customer needs Customer priorities
The Value Chain: Linking Business and Supply Chain Strategy
Finance, Accounting, Information Technology, Human Resources New Product Development Marketing Operations and Sales
Distribution
Service
Core processes for a successful sale
Competitive and Supply Chain Strategies
Product development strategy: specifies the portfolio of new products that the company will try to develop Marketing and sales strategy: specifies how the market will be segmented and product positioned, priced, and promoted Supply chain strategy: (Operation, Distribution, Service)
Determines the nature of procurement of raw materials, transportation of materials, manufacture of product, distribution of product along with any follow up service
Consistency and support between supply chain strategy, competitive strategy, and other functional strategies is important
Achieving Strategic Fit
Strategic fit:
Consistency between customer priorities of competitive strategy and supply chain capabilities specified by the supply chain strategy Competitive and supply chain strategies have the same goals
A company may fail because of a lack of strategic fit or because its processes and resources do not provide the capabilities to execute the desired strategy Example of strategic fit -- Dell
How is Strategic Fit Achieved?
Step 1:...