Trucking

SPECIALTY TRUCKING INDUSTRY

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Specialty Trucking Industry Makesha P. Williams Mount Olive Community College

This paper was prepared for Senior Research Project (SRP), Business 483, taught by Doctor Norman Crumpacker

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Table of Contents Abstract Products and/or Services History Life Cycle Status Revenues and Profitability Indicators Macro-environment Assessment Domestic Economy Technology Legal and Regulatory Demographics Social Issues Natural Ecology Competitive Environment Competitors Suppliers Customers (Buyers) New Entrants Substitutes & Compliments Herfindahl-Hirschman Index (HHI) Marketing Core Competency Core Product Competitive Advantage Generic Strategies 3 4 5 5 6 11 11 11 11 11 12 12 12 12 13 13 14 15 16 16 17 17 17 17

SPECIALTY TRUCKING INDUSTRY

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Marketing Mix (Five Marketing P’s) Product Place Promotion Price Packaging Financial Ratios Liquidity Measurement Table 1: Current Ratio and Working Capital I. Profitability Indicators Table 2: Gross Margins Table 3: Profit Margin (After tax) Table 4: Return on Shareholders’ Equity (after tax) II. Debt Ratios Table 5: Debt Ratio Table 6: Debt-to-Equity Ratio Table 7: Cash Flow to Debt Ratio III. Cash Flow Indicators

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Table 8: Operating Cash Flow to Sales Ratio Table 9: Short-Term Debt Coverage Ratio Conclusion References

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Abstract This research paper explores a variety of online (Interne) information from research that was conducted in my effort to examine the business relationships and their effects within the Trucking Industry. This paper examines some of the following financial aspects of the following companies, YRC Worldwide Inc. (YRC), Saia, Inc. (SAIA), Conway (CNW), Quality Distribution, Inc. (QLTY) and Swift Transportation. However, the main concentration will be on YRC and SAIA my top two companies. This research paper also involves...