Marketing Plan

COMPANY ANALYSIS

Chooks-to-Go is a chain of stores owned by Bounty Agro Ventures, Inc. (BAVI), a privately owned company operating in the Philippines. It offers roast chicken and processed meats for off-premise consumption, and is the largest roasted chicken retail business in the country.

Chooks-to-Go currently has close to a thousand stores. The majority of the outlets are in suburban areas and small towns, enabling access to a larger part of the population. The product mix is often adjusted to suit local preference.

The brand has 23 processing plants across the country, allowing logistical and processing flexibility to match daily orders. A cold-chain system delivers fresh products every day. Food safety is constantly monitored, with HACCP compliance underway

SWOT ANALYSIS

Strengths

* Strong Management

* Unique Products

* Cost Advantages

* Pricing Power

* Customer Loyalty

* Brand Name

Weaknesses

* Weak Supply Chain

Opportunities

* Online Market

* Innovation

* New Products

* New Markets

Threats

* Bad Economy

* Mature Markets

* Intense Competition

* Change in Tastes

OBJECTIVE

Chooks to go company objectives is to maintain the good image of their company that known to their "masarap kahit walang sarsa" motto. Continues build a good relation to their loyal customer who buy their products. And to maintain the operation of their business that give a profit to them.

MARKET ANALYSIS

Table 1.1 Market Segment by Age

Age | Tally | Percent (%) |

13 – 16 | 1 | 5% |

17 – 20 | 3 | 15% |

21 – 25 | 4 | 20% |

26 – 30 | 7 | 35% |

31 – 40 | 3 | 15% |

41 - Above | 2 | 10% |

Evaluation

The table shows that the age 26 – 30 is the one who got the highest percent with 35%. And the one who got the lowest percent is the 13 – 16 because they don’t have more purchase power to buy.

Table 1.2 Market Segment by Occupation

Occupation | Tally | Percent (%) |

Student | 2 | 10%...