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Operations Management
Chapter 2 – Operations Strategy in a Global Environment
PowerPoint presentation to accompany Heizer/Render Principles of Operations Management, 7e Operations Management, 9e
© 2008 Prentice Hall, Inc. 2–1
Outline
Global Company Profile: Boeing A Global View of Operations
Cultural and Ethical Issues
Developing Missions And Strategies
Mission Strategy
© 2008 Prentice Hall, Inc.
2–2
Outline – Continued
Achieving Competitive Advantage Through Operations
Competing On Differentiation Competing On Cost Competing On Response
Ten Strategic OM Decisions
© 2008 Prentice Hall, Inc.
2–3
Outline – Continued
Issues In Operations Strategy
Research Preconditions Dynamics
© 2008 Prentice Hall, Inc.
2–4
Outline – Continued
Strategy Development and Implementation
Critical Success Factors and Core Competencies Build and Staff the Organization Integrate OM with Other Activities
© 2008 Prentice Hall, Inc.
2–5
Outline – Continued
Global Operations Strategy Options
International Strategy Multidomestic Strategy Global Strategy Transnational Strategy
© 2008 Prentice Hall, Inc.
2–6
Learning Objectives
When you complete this chapter you should be able to: 1. Define mission and strategy 2. Identify and explain three strategic approaches to competitive advantage 3. Identify and define the 10 decisions of operations management
© 2008 Prentice Hall, Inc. 2–7
Learning Objectives
When you complete this chapter you should be able to: 4. Identify five OM strategy insights provided by PIMS research 5. Identify and explain four global operations strategy options
© 2008 Prentice Hall, Inc.
2–8
Global Strategies
Boeing – sales and production are worldwide Benetton – moves inventory to stores around the world faster than its competition by building flexibility into design, production, and distribution Sony – purchases components from suppliers in Thailand, Malaysia, and around the world
© 2008 Prentice Hall, Inc.
2–9
Global Strategies
Volvo –...