Ford Motor Company

Ford Motor Company

Strategy

Through the use of free platforms such as Twitter, Facebook, YouTube and other content-driven online campaigns, Ford has successfully addressed PR challenges, created unified diverse messages to attract different customers, and embraced an "accessibility and transparency" strategy that has successfully increased consumer interest in the brand. The impact has been so positive that Ford's marketing chief Jim Farley suggests the company's money is better spent on online promotion than on ultra-expensive ad buys, such as those played during the Super Bowl."

Ford Motor Company has many competitors that have also have a good share on both domestic and international market. Two of these competitors are in the same area as the headquarters of Ford Motors Company - General Motors and Chrysler. Ford has already started to distinguish itself from these competitors. They have revised almost all their line and have brought to the market a total new design that combines American and European style, keeping the bigger automobile sizes. While the competitors are going for smaller vehicles, Ford Motor has presented fuel efficient cars that are affordable for the American households reflecting the economy in the past few years. The main objective of Ford Motor Company is to attract the most customers to its product line in order to make a substantial profit.

Ford Motor Company offers a big variety of car models at many different price ranges. This variety gives the customers a wide selection to choose from and to find the vehicle that they like and fits their budget at the same time.

Ford Motor Company strives to make reliable, safe and practical vehicles for the whole family.

Ford maintains a strong market share in the United States and in Europe.

Ford Motor Company has multiple sources of promotion mainly on TV and in magazines. The company maintains a big advertising strategy in order to keep the consumers aware of new products and...