Iran Analysis

1. EXECUTIVE SUMMARY

This report aims at giving an anlysis into the Iranian market. The product that is to be marketed is that of the South Korean manufactured and developed Theraform which aids in the healing process of burn and trauma wounds. The report will commence with an overview of why the Iranian market was chosen and will be followed by an evaluation of the marketing environment through the use of a SWOT analysis. Having done this, the reasons why this particular product will also be described and inserted within the context. Furthermore, an entry strategy will also be devised in order to obtain an effective entry into the market. Also, a market audit will also be given through a PESTEL analysis in order to gain a wider perspective into the Iranian market. Finally, this will be followed by a marketing plan which will follow the A-B-C-D model.

2. COUNTRY PROFILE

In terms of goods and services, the Iranian market is one of the fastest growing economies in the world. Despite foreign embargoes on specific products, Iran has been able to increase its GDP over the last few years. In fact, according to the International Monetary Fund (2010), Iran's GDP was equivalent to $ 416.7 billion. In comparison with the previous year, this figure was notably lower, as the Iranian economy grew by $55.5 billion (Payvand News Iran, 2010). In this sense, this places Iran as 29th in the world in terms of national GDP (International Monetary Fund, 2010). Moreover, Payvand News Iran (2010) has claimed that Iran will almost double its growth in the next five years reaching an estimated $701.9 billion. One of the main reasons for this is not only primarily due to the increase of oil prices and the increase of the production of this particular good, but also because of the quasi immunity of the international financial downturn which did not significantly affect the Iranian economy.

In light of this economic and financial growth, as well of its resistance to...