Deep Blue Sea Diving Marketing Plan Mkt 201

Marketing 201 Project – Part I

Raghad Saud AL-Tamimi - 44919

American University of Sharjah

Dr. Paul Allan Williams

MKT 201 – Spring 2014

Wednesday, April 16, 2014

* Marketing Environment Analysis

Focusing on marketing environment for Deep Blue Sea, market intermediaries are one major factor on a micro-level. Deep Blue Sea has partnership with some suppliers’ chains that provide some significant ingredients or resources of the customer value recipe. For example, diving equipment that are provided or available for rent or sale are provided by certain suppliers who are treated like partners. Examples or products that help in this value creation are OCEANICdiving, regulators, masks, suits, knifes, octopus, socks, B.C.D, air cylinders, SUUNTO computing, and many accessories depending on the type of diving. The more reliable and safer they are, the less people would be worried to experience this activity. Also, underwater cameras are very important to Deep Blue Sea as they provide taking photos option to their customers. Deep Blue Sea uses XTC 300 Action camera and many great cameras to catch beautiful scenery. The better their quality is, the more desirable, memorable, and valuable the diving product-service is. Moreover, the company itself is a micro factor in the product market environment analysis. Deep Blue Sea promises its customers with great experience by displaying profiles of many employees it has starting from the top management and ending with underwater photographer. This creates an image of to which extent the company could be a good and eligible choice in case of evaluation. It also creates an image of how fun their atmosphere is over there with such experts that are passionate about what they are doing. Existing customers and potential customers would find this information useful to build trust and a better and closer relationship with such an experience, especially first-timers. Nevertheless, Customers are always what matters to any...