Hawaiin

ANALYSIS OF SUNSCREEN CREAM AND SKIN CANCER

INTRODUCTION

In recent years, as people's awareness of the dangers of overexposure to ultraviolet irradiation gradually strengthened, more sunscreen cosmetics have been developed and put into use. Valuable and effective sunscreen evaluation and testing methods have been increasing concern. As we all know, long time exposure to the sun can seriously increase the risk of developing skin cancer. Therefore, in the summer, a lot of people go out with a layer of sunscreen cream on skin to reduce skin irritation from sunshine, and hoping to prevent skin cancer. The feature of sunscreen cream can be simply classified as preventing sunburn and skin aging, reducing pigmentation. Skin cancer is one of the common cancers in United States. In 2010, 61,061 people in the United States were diagnosed with melanomas of the skin, including 35,248 men and 25,813 women. 9,154 people in the United States died from melanomas of the skin, including 6,002 men and 3,152 women. (Centers for Disease Control and Prevention, 2013) Relying only on sunscreen cream is enough?

Hawaiian Tropic is founded in 1969. As the best-known sun care brand in the U.S., it never stops the pace of innovation. Now, it has full production lines, including sun cream, tanning, kids, after sun and lip. The core value of Hawaiian Tropic is to provide high quality sunscreen products. With the competition from other sunscreen product company, Hawaiian Tropic’s market share continues to decline.

The purpose of this report is to find the sunscreen product performance in prevent skin cancer, which Hawaiian Tropic can use in their advertising and product introduction. By the way, this report may help the company to develop their new product. The goal of this report is to (1) explain how sunscreen cream works, (2) find the reasonable usage of sunscreen cream, and (3) make people aware of the importance of sunscreen product. Through secondary research using the...