Communication

Subject: Business Communication

(The Lesson is Up-dated and Converted into SIM Format By: Dr. Karam Pal)

Course: MBA Lesson: 1

Course Code: CP 105

INTRODUCTION TO COMMUNICATION Objective: The main objective of this lesson is to make the students learn on

the subject matter of the business communication vis-à-vis its nature and importance.

Structure

1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 Introductio n The Concept of Communication Significance of Communication Nature of Business Communications: A Case Study Summary Key Words Self Assessment Exercise Suggested Readings

1.1

Introduction

“You cannot not communicate”. This statement is quite often misunderstood by many of us. We may be fussy about the grammar of this sentence and that is at the cost of the its spirit. It, in fact, this statement let us know that we cannot remain without commutation even if we feel as we have not communicated anything but still we have commutated everything. If you are like the majority of us, you spend more time in communicating than doing anything else. Probably you spend a hefty part of each day in one-to-one speaking, writing and

listening. When you are not talking or listening, you are presumably communicating in supplementary ways like - understanding, lettering, gesturing, and drawing. Or perhaps, you are just taking in information by seeing, feeling, or smelling. All of these activities are forms of communication and certainly you do them right through most of your time.

Obviously, such activity, which we are engrossed in so much, has to be significant. Perhaps, it is the most important of all our activities. It is easy to make out that communication is what has enabled us to develop the civilized society. It is one activity that we human beings clearly do better than the other creatures, and it basically explains our dominant role in this universe. Communication has enabled us to organize - to work in groups; and through organization, we have been able to overcome barriers to...