Audience Analysis Paper

Audience Analysis Paper

Audience Analysis Paper

When confronted with presenting a quarterly sales meeting to stakeholders, including managers, salespeople, and customer the person would design communication with the audience in mind. Speakers must consider the characteristics of the audience, and explain the appropriate communication channels, also keep in mind the diverse audience presenting the information to. The speaker needs to ensure the message is successful. An effective communication strategy is always identifying different groups of people with whom you will need to communicate. The audience may need to be dealt with an approached differently. Manager’s knowledge of the subject matter is extremely high. Managers may need to know the effects on customers and profit numbers they are seeking. Salespeople’s experience on the subject matter is also excessive. Salespeople will want the details of the sales information so they will not speculate if sales enhanced. Customers will vary in age, occupation, income, and interests. However, customers are going to apprehensive with how product or service in the sales report is doing on the market. Stakeholders take interest in information on the quarterly sales chart, because it indentifies the increase or decrease in the company’s production.

Many different types of communication channels can be used however face -to-face or in-person is considered extremely rich. Face-to-face and in- person meetings are considered the best because, complete use of all senses and continuous feedback are allowed. Make sure that you make eye contact and look at your audience as you speak. Keeping all visual aids in a position that the audience can see, making sure you never have your back turned to the audience. Nonverbal communication takes place in the workplace, meeting, and every day life. During your presentation how you conduct your body language and send an appropriate message or a wrong message. For Example...