Business Model

Business Model and Strategic Plan Part II: SWOTT Analysis Paper

Janet Osegueda

University of Phoenix

Integrated Business Topics

BUS/475

Susan Tokin, Instructor

August 5, 2014

Business Model and Strategic Plan Part II: SWOTT Analysis Paper

A business owner needs to realize that while there is great potential to succeed there is equal potential to fail. One of the greatest factors of success or failure is external factors and how they will play a role in the operations of a business. In this paper there will be a definition of some external factors for the Janet’s Deli (Tortas) Gourmet and how well the deli adapts to these factors. Analysis of the supply chain of operations will also be taken into consideration along with the identification of other issues and opportunities that may occur.

Economic, Legal and Regulatory Forces and Trends

In regard to external social forces/trends, there are several forces that create an impact on my business. For one, the grip of obesity on America has forced several individuals, especially youngsters, to eat healthy and reduce their waistlines. Indeed, one of the most successful fast food chains has not been McDonald’s or Burger King, but has been Subway (Subway, 2011). With their attractive pricing and healthy options, Subway has been far more profitable where other restaurants and chains have faltered. The San Jose Silicon Valley many colleges within a 10 mile radius of deli, there be can expectations to find college aged individuals dominating a large percentage of the customers at restaurant later in the afternoons. Because these health trends are extremely popular among the youth, it makes sense that these social factors of health conformity are a huge positive trend toward the deli. College kids are more likely to be health conscious because it is the norm to be in shape and fit at that age. Therefore, by eating healthy sandwiches provided by the deli, they are a positive external force.

Competitive analysis...