Gangsters

GANGSTER

Analysis of the Tribe

Gangsters, the people often find with blingy and baggy jeans are seen as pedlar of graffiti and vandalism. The Gangsters are normally found in eastern and Western Suburbs and often go out at night to clubs. Gangsters prefer brand labels for example Nike, G-Star. They also follow new trends in movies. They listen to a lot of rap, examples include Eminem and Hilltop hoods. Gangsters usually follow social networking sites, they don't have much ability to spend a lot of money. The Major Statistics include, violent, anti-authority on the edge. Their style is threatening and they have a dangerous life, gangsters often originate in USA.

The Gangsters are a tribe which has gone through major change within its last generation. They were traditionally portrayed by the media as the endeavour of anti-social acts such as stabbings, shooting and the handling of drugs.

Factors Influences behaviour

Social

Gangster can be best communicated through social media such as Facebook, twitter. Gangster keep up with the latest fashion and trends by following celebrities and magazines. They always look out of the products, always look horrible and stylish.

Cultural

Products viewed by Gangsters really depends on their individual behaviour, culture value shifts, and their gangs. They are usually from working class families and example would be tradies.

Personal:

They are being influenced by the new product in the market, they love to be in the news and spotlight.

Physiological:

They always lookout to those products through which they can be able to satisfy their wants and demands.

Micro Environmental Factors

Company:

The company we are choosing is Adidas, it is popularly known for Hollywood hat maker and makes hat for celebrities which will drive the attention of Gangster's, and it will draw attention to buy the products. LED Fast Way Cap is being introduced by combination of Sony and Adidas. Company takes on the responsibilities...