Thesis

Don Honorio Ventura Technological State University

Computer Education Program

Bacolor Pampanga

A Proposed Android Application Tourist Guide Information System for the Province of Pampanga

A Thesis

Presented to the faculty of

College of Computer Studies

In Partial Fulfillment

of the Requirements for the Degree of

Bachelor of Science in Information Technology

Presented by:

Chapter 1

Introduction and Review of Related Literature and Study

Introduction

Tourism is one of the key points why a certain country can be lined-up as the most visited places in the world. Tourism was defined as Marketing of the enjoyable and other features of a travel destination, and provision of facilities and services for the pleasure travelers or tourists

(http://www.businessdictionary.com/definition/tourism). It is very much important that a place, may it be a country or a province should have a good marketing strategy when it comes to attracting other people to visit their place. It increases not just the knowledge of those people who visited but also the economic stability of this place.

The country’s tourism slogan “It’s more fun in the Philippines” landed third among the 100 smartest marketing campaigns in the world. “It’s more fun in the Philippines” campaign was launched in 2012 to attract visitors to the country. The campaign hopes to enjoin the whole country in creating positive buzz around this tagline. Warc100 gave the country’s tourism campaign a score of 61 points.  Vodafone’s Fakka (Egypt) and American Express’ Small Business Saturday (USA) campaigns landed first and second with 101.6 points and 73.6 points, respectively. “Using Filipinos themselves as the inspiration for the campaign, the slogan: ‘It’s more fun in the Philippines’ captured the attention of the whole nation – and the world,” it added. The man behind the Philippine tourism campaign is David Guerrero, Chairman and Chief Creative Officer of BBDO Guerrero....