Business Environment in Robi

Part-I (Introduction)

1. Origin of the term paper

The term paper was originated in the Prerequisite Course of the Business Environment (MKT-510), by the honorable course instructor Lecturer Afreen Choudhury at the end of the 2nd midterm exam. The term paper is based on the topic of the course named “Business Environment in Robi” and an integral part of the study of Business Environment .

2. Methodology of the Term Paper

The term paper was based on two sources of Data.

Primary Data:

The primary data was accumulated by us from the Books, Internet, the journal and much other relevant stuff directly related with the literature of the term paper. As the text books gives me many theoretical support to complete this term paper.

Secondary Data:

The secondary data was taken by us through the clients, employees and related persons to the company of the Robi. This helped us a lot by analyzing the real situation of the Robi’s business environment.

3. Executive summary

The term paper will lead us to know about the overall business environment in telecom industry and that will at least give us chance to know how the domestic and international environment affects the telecom sector. As we have learned the various component of business environment from the text book then we came to know about the real life scenario in a multinational company like Robi.

Part-II (Strategic Focus and Plan)

Axiata (Bangladesh) Limited (Robi) is a dynamic and leading countrywide GSM communication solution provider. It is a joint venture company between Axiata Group Berhad, Malaysia and NTT DOCOMO INC, Japan. Axiata (Bangladesh) Limited, formerly known as Telekom Malaysia International (Bangladesh), commenced its operation in 1997 under the brand name ROBI among the pioneer GSM mobile telecommunications service providers in Bangladesh. Later, on 28th March, 2010 the company started its new journey with the brand name Robi.

4. Vision

To be a leader as a...