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Journal of the Association for Information Systems
Research Article
Taking “Fun and Games” Seriously: Proposing the Hedonic-Motivation System Adoption Model (HMSAM)
Paul Benjamin Lowry City University of Hong Kong Paul.Lowry.PhD@gmail.com James Eric Gaskin Brigham Young University james.gaskin@byu.edu Nathan W. Twyman University of Arizona nathan.twyman@arizona.edu Bryan Hammer Oklahoma State University...