Starbuck

Starbucks Coffee Company

Report By:

Affan Iftikhar

Hassan Kamran

Momina Zulfiqar

STABUCKS HRM

Starbucks is well known global coffee company which has over 20,000 stores and is found in 63 countries. Because of rapid globalization over recent years, competition around the world becomes more intense, especially for the service industry with similar products. It is well known for its quality and for providing an experience for its customers. Its success on the basis of availability, quality, market leadership etc. is already quite high so our corporate strategy is to further increase profits by 10 %

The most critical point for business to achieve success is not only the quality of products they supply, but the atmosphere of cooperating and the amount yielded from teamwork in retail sales. Therefore, it turns out to be essential for companies to motivate, reward and train their employees to be the best quality personnel.

Equal treatment

Listen to employees

Good welfare measures: All employees, including informal personnel, are offered a great deal of welfare policies, for instance, commodities discounts for employees, medical insurance (including health, vision and dental) and vacations. Moreover, the partners who work over 20 hours a week are entitled to benefits.

Teamwork:

The strategies to keep good relationships: use the title “partner” regardless of the level of the worker, which narrows the gap of bureaucracy. Furthermore, they cowork in the first line to eliminate the distance between different statuses. Thirdly, the numbers of employees are usually from three to six. Such a small size helps staff get to know each other easily and deeply.

A goal of public welfare: Starbucks contributes part of its profits to public service. As a consequence staff have an idea that what they do for Starbucks is for society as well. With regard to goals, Starbucks set a challenging and specific goal, and it allows all partners to decide the direction....