Air Asia Swot

Tutorial 5

| |Formula |2003 |2004 |Comment |

|Gross Profit Margin |Gross Profit |6845.1-2611.8 |7747.8-2911.7 |Weakness |

| |Total Sales |6845.1 |7747.8 |Slightly Decrease |

| | |= 0.61 |= 0.62 | |

|Operating Profit Margin |EBIT |992.5 |1187.5 |strengthen |

| |Total Sales |6773.7 |7656.2 |Slightly increase |

| | |=0.15 |= 0.16 | |

|Net profit margin |Net income |664.8 |946.1 |Strength |

| |Total Sales |6773.7 |7652.2 |Slightly increase |

| | |=0.09 |=0.11 | |

|Return On Total Asset |EBIT |992.5 |1187.5 |Strengthen |

| |Total Assets |3581.6 |4148.1 |Slightly Increase |

| | |=0.27.71 |=0.2863 | |

|Return On Shareholder Equity|Net Income...