Baby Boomers

Baby Boomers

Marketer’s are recently having to take a look into their current promoting strategies and reconfigure some serious game-plans. The products once designed for a younger crowd, have taken a turn for the older. Now, the baby-boomer’s generation is seeking to try new products, has an open mindset and is ready to invest their mature dollars in something new.

Vespa Motors recently discovered that the new motorized scooter they put onto the United States market isn’t being purchased by the typical twenty to thirty year olds. To there surprise, the baby boomers, now 50 and older, are becoming some of their biggest customers. Vespa has come to find that individuals of this particular age are attracted to things such as their scooter because they tend to have free time, aren’t raising young children, and have well established careers that are very stable.

Half of the 77 million baby boomers (born between 1946 and 1964) are going to be fifty of older this year. This is the age where marketers have traditionally lost interest in consumers because they believe that by this time in their life, the baby boomers are sold on one particular brand. Marketer’s are wrong. In the television business, marketers are still aiming their programs to viewers ages 18 to 49 because people over the age of that are stereotyped as “undesirable.”

However, Americans’ over age fifty are now viewing the age as a turning point for a new outlook and new start on life. Statistics have shown that less than 20% see themselves stopping work all together as they age. 67% are to have said they would like to keep working at least part time in order to keep their minds mentally active, along with the 57% who are going to continue to keep their bodies physically active as well. Since 1992, the men who have decided to continue to work as they enter their sixties has gone up by 6%. The baby boomers are becoming one of marketers primary concerns due to the amount of spending power...