Submitted by: Submitted by jossy01
Views: 139
Words: 634
Pages: 3
Category: Business and Industry
Date Submitted: 11/19/2014 06:08 AM
Title: SECRET RECIPE CAKES & CAFE
Module Name: Principle Of Marketing
Module Code: DMK1305
Student Full Name: Olawuyi Joseph Olaosebikan
Student’s ID NO: 7140120
Name Of Lecturer: MR RIYAS
Submission Date: 29 -11- 2014
Module Name: Principle Of Marketing
Module Code: DMK1305
Student Full Name: Olawuyi Joseph Olaosebikan
Student’s ID NO: 7140120
Name Of Lecturer: MR RIYAS
Submission Date: 29 -11- 2014
Content
1. Introduction of Secret Recipe Cakes & Café Shop………………….…………………..1
2. What is Market Segmentation?......................................................................2
3. Segmentation of Consumer Markets of Secret Recipe Cakes & Café….……....3
4. Positioning Strategy of Secret Recipe Cakes & Café……………………….……………4
5. The role of marketing mix of Secret Recipe Cakes & Café to achieve the right competitive advantage…………………………………………………………………………...….5
* Place
* Promotion
* Price
* Product
6. Has the Malaysian Kopitiam restaurants achieved sustainable competitive advantage in the brewing industry?...............................................................6
7. Conclusion……………………………………………….…………………………………………………6
8. References……………………………………………….………………………………………………...7
9. Bibliography………..……………………………….…………………………………………………….8
Introduction of Secret Recipe Cakes & Café Shop
Founded in 1997, Secret Recipe made its mark, renowned for its extensive range of fine quality gourmet cakes. It has since evolved to become one of the fastest growing lifestyle cakes and café chain in the region with over 300 café outlets to date.
Secret Recipe Cakes & Café's concept can be found in prime urban locations and shopping malls in major cities in the region including Singapore, Kuala Lumpur, Jakarta, Bangkok, Manila, Brunei, Shanghai.
Secret Recipe promises a value lifestyle proposition...