Hyundai vs. Lamborghini in Terms of ‘’10 Critical Decisions’’

Hyundai vs. Lamborghini in terms of ‘’10 critical decisions’’

Hyundai and Lamborghini which are companies operate in the same sector as the motor vehicle industry.

1.Design of goods and services: Lamborghini prefers to make limited number of sportive, faster and luxurious cars. It is tend to be unique and high performance cars. Hyundai prefers to design simply and standard cars. It generates low performance and inexpensive cars.

2. Managing quality: Hyundai and Lamborghini control their cars according to their own standards. In addition, cars in their showrooms are checked by their personnel. If the car has a problem, the car is send back to the factory.

3. Process and capacity design: Hyundai release a new model each year. It has to stock so many cars, because it sells many cars every day. Because of that, sometimes it doesn’t supply with their customer’s demands. Lamborghini also release a new model each year. It don’t stock many cars, because it sells limited number of cars. That’s why, it can supply with their customer’s demands.

4. Location strategy: Lamborghini sells their cars to car galleries which are settled only in elite places of cities in a lot of countries but their selection is mostly richer countries. Hyundai sells their cars to nearly every country in their own stores in random places. They are spread all over the world. 

5. Layout strategy: Lamborghini uses car galleries to present their cars. They generally select high quality galleries with high security and good demonstration to have a nice visual presentation. Hyundai uses the same type of stores which are designed nearly same. Their layouts are designed to be cheap and useful.

6. Human resources and job design: Lamborghini is a fully equipped company designs, develops, produces and sells its own cars.

Their products are the combination of extraordinary super sport cars with a rich heritage.

On the other hand Hyundai aims to made vehicles lighter, more aerodynamic,...