What Accounts for Volkswagen Customers’ Brand Loyalty? Provide Examples to Support Your Argument.

1. What accounts for Volkswagen customers’ brand loyalty? Provide examples to support your argument.

Volkswagen (VW; German pronunciation: [ˈfɔlksˌvaːɡən]; /ˈvoʊks.wæɡ.ən/) is a German automobile manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Volkswagen is the top-selling and original marque of the Volkswagen Group, the biggest German automaker and the second largest automaker in the world. Volkswagen has three cars in the top 10 list of best-selling cars of all time compiled by the website 24/7 Wall St: the Volkswagen Golf, the Volkswagen Beetle, and the Volkswagen Passat. With these three cars, Volkswagen has the most cars of any automobile manufacturer in the lists that are still being manufactured. Volkswagen ranks first in spending the most money of any automaker on research and development as of 2011.Volkswagen means "people's car" in German. Its current slogan is "Das Auto" ("The Car").

Awards

World Car of the Year

Volkswagen has produced four winners of the World Car of the Year competition. Volkswagen has the most World Car of the Year awards of any automaker.

2009 - Volkswagen Golf

2010 - Volkswagen Polo

2012 - Volkswagen up!

2013 - Volkswagen Golf

Volkswagen has had one car shortlisted for the World Car of the Year.

2006 - Volkswagen Passat

European Car of the Year

Volkswagen has produced three winners of the European Car of the Year award.

1992 - Volkswagen Golf

2010 - Volkswagen Polo

2013 - Volkswagen Golf

Volkswagen has had several models being shortlisted for the European Car of the Year.

1971 - Volkswagen K70

1975 - Volkswagen Golf

1982 - Volkswagen Polo

1984 - Volkswagen Golf

1989 - Volkswagen Passat

1995 - Volkswagen Polo

1997 - Volkswagen Passat

1998 - Volkswagen Golf2004 - Volkswagen Golf

2006 - Volkswagen Passat

2009 - Volkswagen Golf

2012 - Volkswagen up!

2014 - Volkswagen Beetle Dune concept

Other awards

The Volkswagen Jetta TDI won the 2009 "Green Car of the Year" award from Green Car Journal....