Test Bank

Chapter 1: What is CB and Why Should I Care?

TRUE/FALSE

1. An understanding of consumer behavior can translate into better public policy for governments.

ANS: T PTS: 1 DIF: Difficulty: Easy

OBJ: LO: 1-1 NAT: BUSPROG: Reflective Thinking STA: DISC: Customer

TOP: A-head: Consumption and Consumer Behavior KEY: Bloom's: Knowledge

2. While consumer behavior refers to human thought and action, it is not considered a field of study.

ANS: F

Consumer behavior can be defined from two different perspectives: (1) human thought and action and (2) a field of study that is developing an accumulated body of knowledge.

PTS: 1 DIF: Difficulty: Moderate OBJ: LO: 1-1

NAT: BUSPROG: Reflective Thinking STA: DISC: Customer

TOP: A-head: Consumption and Consumer Behavior KEY: Bloom's: Comprehension

3. Consumer behavior is the set of value-seeking activities that take place as people go about addressing realized needs.

ANS: T PTS: 1 DIF: Difficulty: Easy

OBJ: LO: 1-1 NAT: BUSPROG: Reflective Thinking STA: DISC: Customer

TOP: A-head: Consumption and Consumer Behavior KEY: Bloom's: Knowledge

4. A need is a specific desire that spells out a way a consumer can go about addressing a recognized want.

ANS: F

A want is a specific desire that spells out a way a consumer can go about addressing a recognized need.

PTS: 1 DIF: Difficulty: Easy OBJ: LO: 1-1

NAT: BUSPROG: Reflective Thinking STA: DISC: Customer

TOP: A-head: Consumption and Consumer Behavior KEY: Bloom's: Comprehension

5. The basic consumption process begins with the consumer recognizing that he or she wants something new.

ANS: F

The consumption process begins with the recognition of a need. A want is a specific desire that spells out a way a consumer can go about addressing a recognized need.

PTS: 1 DIF: Difficulty: Easy OBJ: LO: 1-1

NAT: BUSPROG: Reflective Thinking STA: DISC: Customer

TOP: A-head: Consumption and Consumer Behavior KEY: Bloom's: Comprehension

6. An...