Webtrends

WebTrends

SWOT analysis is a very important framework, which is used to analyze the strength weakness, opportunities as well as threats of a business, therefore allowing strategic business alternatives to be generated. Once these primary issues have been established, they are fed back into the objectives of the business. The SWOT analysis is very important as this analysis of external as well as internal situations produces large amounts of necessary information. When analyzing company’s strengths, the focus is placed on its resources as well as it capability to be able to develop competitive advantage.

Conversely, when dealing with the weaknesses within a company, the focus is placed on the factors that would result in the company not having competitive advantage over its rivals. The opportunities on the other hand refer to the growth and profit aspects that a company has to exploit. The threats refer to the problems that the company is likely to face, and which may hinder it from achieving its goals. This paper will analyze the WebTrends Company according to the SWOT analysis.

Strengths

The company has a great understanding of Web analytics and therefore has an upper hand against it competitors. This means that they have the technological skills necessary to ensure that the company is a success. The company is also considered a leading brand in the sector of web analytics. It has also managed to build strong ties with the customers therefore creating brand loyalty. This is because it takes time to ensure that the information and services they provide are accurate.

Weakness

A major weakness that has been observed within the WebTrends Company is that they have lost focus of what they are aiming for. This is because a lot of their attention has been diverted into learning of what their competitor’s strengths are, instead of maximizing on their own strengths. This has caused them to begin losing the competitive advantage they held before. The company...