Submitted by: Submitted by prashantkolekar
Views: 65
Words: 684
Pages: 3
Category: Business and Industry
Date Submitted: 11/27/2014 04:06 AM
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Consumer and Market Insights: the Skincare Market in the UK and US provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
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Key Findings
The UK and US Skincare market is primarily driven by consumers' desire to counteract the signs of aging
Consumers are prepared to trade-up for tailored Skincare
Value for money will remain an important motivator of Skincare consumption, as during the recession, consumers became accustomed to controlling their spending
As a demographic, Older Consumers enjoy the most Skincare occasions in the UK and US, and in the long term, this group's influence is set to increase
Synopsis
Consumer and Market Insights: Skincare Market in the US identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate....