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1. We can define empowerment of consumers or consumer empowerment as a mental state usually accompanied by a physical action to which allows a consumers to put into effect their own choices through displaying their needs, wants and demands in their decision-making with other individuals in the marketplace. In other words, this consumer empowerment, will allow consumer to become less passive in accepting whatever is offered by employers. 

Though it is evident that consumer empowerment is rising on top as to it is what organizations or companies do to keep customers happy and satisfied with their goods and services, arguments also arise to it being beneficial for the company or a grave disadvantage for them in terms of their costs. A customer driven company will surely cling to the fact that keeping customers happy or satisfied will definitely help the companies in reaching their goals. On the other hand, thinking practically as other companies may think, it may be too costly to produce such good or service that the prevailing market decides to have or needs to have.

2. Consumers are very delicate when it comes to the food purchasing. Especially in the Philippines, they want their breads to be fresh in the oven. Knowing this, Gardenia Bakeries Philippines Inc. thought of how to ensure their market in the country whenever purchasing their product. Then end result of this search would be the G-lock system. A unique resealable and reusable plastic clip that seals in the bread´s freshness is the main purpose of this system. The G-lock is accessible to locate and read, easy to open and close and consumer-friendly. The G-lock contains all of the vital information that the consumers might need such as the "best before" date and the suggested retail price. And, it even contains information on which production line the bread was produced, and the batch number.

3. Consumer empowerment is a new market force, Especially in the ever popular social...