The Coca-Cola Company: Report on the Macroeconomic Environment in the Unites States and China, and Its Impact on Economic Activities

Company Introduction: The Coca Cola Company

The Coca-Cola Company, incorporated on 05 Sep 1919, is a beverage company which originated from Atlanta, Georgia. The company owns or licenses, and markets more than 500 non-alcoholic beverage brands, which include well-known brands such as Coca-Cola (more commonly known as Coke, a registered trademark of The Coca-Cola Company in the United States since March 27, 1944), Diet Coke, Fanta and Sprite.

Today, The Coca Cola Company is the world’s largest beverage company, catering to consumers worldwide with more than 500 sparkling and still brands. On a global scale, the company is the number 1 provider of sparkling beverages, ready-to-drink coffees and teas, juices and juice drinks. And through the world’s largest beverage distribution system, thirsty consumers in more than 200 countries are able to enjoy the wide range of beverages at the rate of 1.9 billion servings per day. (The Coca-Cola Company, 2014)

Apart from this, the company also markets, manufactures and sells beverage concentrates, sometimes referred to as beverage bases, and syrups, including fountain syrups, and finished sparkling and still beverages. In the United States, it manufactures fountain syrups and sells them to fountain retailers, such as restaurants and convenience stores who use the fountain syrups to produce beverages for immediate consumption, or to authorized fountain wholesalers or bottling partners who resell the fountain syrups to fountain retailers. Outside the United States, it also sells concentrates for fountain beverages to its bottling partners.

The Coca Cola Company is currently ranked #58 on the Fortune 500 list (June 2014), with its strongest competitors being PepsiCo, Inc., Nestle S.A., and the Dr Pepper Snapple Group, Inc. as well as other food conglomerates such as Groupe Danone, Kraft Foods Inc. and Unilever. (Fortune 500, 2014) (Reuters, 2014).

Comparative Analysis of major macroeconomic indicators...